Client A
21.2x blended ROAS $30.6K in ad spend tied to $649K+ in tracked revenue.
Full-season paid social program built to convert cold awareness into paid transactions in a still-developing market. The objective was to run two parallel jobs on one modest budget: build reach with new buyers and turn that reach into purchases without the two objectives competing.
Strategy
- Put 74.3% of budget into a conversion-optimized Sales campaign aimed at bottom-funnel intent - 586 tracked purchases at $38.87 CPR against ~$208 AOV.
- Ran two Traffic campaigns at $0.12–$0.18 CPC to feed the Sales audience: 39.8K link clicks, 477K reach.
- Kept a small engagement layer (2.1% of spend) live between purchase windows to hold brand presence cheaply.
- Order volume grew every month - 453 → 692 → 780 → 1,192 - with final-period revenue nearly tripling the prior period as the funnel matured.
Results